About Us

Palo santo (Bursera graveolens) grows in the dry forests of Peru and Ecuador, and it was burned there long before the word aromatherapy existed. White sage (Salvia apiana) comes from southwestern North America and was used for its smoke long before anyone thought of packaging it. Lavender scented homes and clothes for centuries without any lab having to explain why.

And beneath all of that, in rock cavities and ancient seabeds, quartz was forming on timescales where all of human history fits in a footnote.

None of it was used for lack of something better.

That is what we work with.

The house

Theia Holistic Co. is a holistic online shop from Puerto Rico: incense, crystals, aromatherapy, teas and handmade jewelry.

Taking good care of yourself is part of growing, and you deserve it.

Every material does something concrete, and has been doing it since long before anyone kept records. Smoke changes the air in a room in minutes. A stone changes what sits on the table. Incense marks the line between one part of the day and the next.

For everything we bring in, we know what it is, where it comes from and who made it. What we don't know about a piece, we don't write.

The standard

Our incense carries only pure essential oils, no synthetic fragrance. That is the line, and we don't cross it.

Sagrada Madre has worked in Argentina since 2017 with fruit pulp biomass from the valleys of Patagonia, resins and natural oils, with no synthetic binders. Ispalla is Peruvian, founded in 2009, and grinds palo santo from fallen branches of the northern dry forest, dried for more than five years before they go into the mill. Soul Sticks is a family business from Bangalore that since 1993 has pressed herbs, spices and flowers onto each stick by hand, one by one; Tribal Soul comes from the same city, with handmade sticks of herbs, resins and oils. Sea Witch Botanicals, from Bellingham, Washington, has worked only with essential oils and botanical extracts since 2014. And from Sonavi we carry two lines: Nature's Collection and the Peruvian palo santo line.

Our oils come from two houses. Florihana is a family distillery founded in 1993 on the Caussols plateau, eleven hundred meters up in the Maritime Alps, that harvests by hand and distills organic: that is where the shop's eucalyptus globulus, lavender vera and rosemary cineole come from. Plant Therapy supplies the rest of the catalog, along with diffusers and roll-ons. The teas are from Anima Mundi.

Oils go in a diffuser or diluted. Never undiluted on the skin.

The hand

The wire jewelry is made here, piece by piece. Each one comes out different, so the one you take home, nobody else has. Once it's gone, it doesn't come back.

The crystals are chosen one by one. Every stone forms differently, and the color, veining and weight change with each one: none looks exactly like the photo. That is why we like people to hold them before they choose.

Where we are

Theia opened its online shop in March 2025, from Puerto Rico. Orders ship across the island and to the US. That same year we set up our first display table at the 1st Holistic Convention of Puerto Rico, and since then we have focused on getting closer to our community through pop-ups.

We don't have a permanent physical location right now. Pop-ups are the only place where you can smell, touch and spend time with us.

It doesn't matter if you come out of curiosity or have been at this for years. You are welcome here.